Our deal
The dog is not an influencer.
We are an independent, entertainment-first review site for dog products that range from surprisingly useful to magnificently unnecessary.
Actual management
Two Frenchies. Zero financial restraint.
These are Pickles and Bear, the real dogs behind the verdicts. Pickles is the glossy black-and-tan executive. Bear is the blue-and-tan head of quality control. They specialize in suspicious looks, tactical naps and deciding whether a product deserves another twelve seconds.
We test the joke
Viral products are very good at looking useful for twelve seconds. We care about what happens after the dramatic music stops.
We say when it's bad
Trust requires the occasional “save your money.” A product can be hilarious, useless and still worth writing about.
Safety beats content
Every dog is different. Introduce new products slowly, supervise use and ask your veterinarian about health or safety concerns.
The dog has final cut
If the dog walks away, the review is over. Frankly, it is the cleanest editorial policy we have ever encountered.